Search engine optimization or SEO pertains to the the way you optimize a site in order to improve its ranking in search engine results pages. If you secure a place in the top 10 list of major search engines for keywords or key phrases which are related to you site, more people will visit your site and hopefully, they will convert into customers. SEO involves a lot of different techniques to make sure that the website will be visited by your target audience. With millions of sites in the World Wide Web, it is almost impossible for people to know your site exists if you do not optimize it. It is therefore important to do several SEO techniques to make your site visible to your target market and beat the competition.
In SEO, the goal is to improve site ranking in search engines. When someone looks for something on the net and uses keywords or key phrases that are related to your site, you will want your site to appear on the first page of the search results. There are different SEO methods or techniques that should be done to make this happen. In this article, take a look at some SEO tips for beginners:
In SEO, the goal is to improve site ranking in search engines. When someone looks for something on the net and uses keywords or key phrases that are related to your site, you will want your site to appear on the first page of the search results. There are different SEO methods or techniques that should be done to make this happen. In this article, take a look at some SEO tips for beginners:
- If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
- Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
- If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
- Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
- Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
- Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
- Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
- Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
- Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
- Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
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